Website concept pack · prepared for review

Mark Andreas — directions for a new markandreas.com

Each direction is a complete, responsive page built from Mark's own photography and his real story — methods, books, research and lineage. They share one strategic shift: Mark leads as a trainer, teacher and author of transformational change-work, with "NLP" framed as heritage rather than the headline label.

3 site directions · 2 Metaphors-of-Movement versions · 1 archived Boulder, CO · trainings · talks · 1:1 · podcasts Review tool built into every page

The strategic through-line

The current site pins Mark as an "NLP coach" while the family brand (Andreas NLP) has deliberately moved beyond NLP — inconsistent messaging that undersells him. It also blends very different audiences into one funnel and leaves pricing unclear. Every concept here fixes that: a clearer identity, distinct doorways for each audience, and honest framing of how to engage and what it costs.

Concept D is the recommended flagship — it fuses the editorial authority of A — The Author with the audience-routing and pricing transparency of C — The Practice.

Concepts E and F are a different cut: they make Metaphors of Movement — Mark's signature method — the hero. This is also an ecosystem play: housing Metaphors of Movement (Andrew T. Austin's method) on Mark's personal site keeps andreasnlp.com pure as the source of its own two methods, while giving Mark a lane no one else in the family can claim.

Site directions

Click any card to open the full page
Concept A

The Author

Editorial and literary. Warm paper, ink serif, an oxblood accent. Foregrounds the research, the lineage and the two books — calm, intelligent, substantial.

Best at: credibility & depth

Open concept →
Concept C

The Practice

Light, calm and structured. Clear "who I work with" routing, the four ways to book, and a transparent investment section — the easiest path to actually book Mark.

Best at: clarity & conversion

Open concept →
Recommended · hybrid
Concept D

Authority + Clarity

The synthesis of A and C. Fine-publisher palette (bone, espresso, pine & brass) that opens authoritative, then becomes effortlessly clear and bookable — audiences, methods, investment, FAQ.

Best at: the complete picture

Open concept →

Metaphors of Movement–led versions

Mark’s signature method as the hero
Concept E

In Motion

Leads with the fascination of the method itself — the spatial metaphors in our language (“stuck,” “boxed in,” “weighed down”) are literal and movable. Kinetic and demonstrative, with a signature “how it works” sequence.

Best at: making the method click for the curious

Open concept →
Concept F

Trained with the Source

Leads with Mark as the authority and trainer — in the room as Andrew T. Austin developed the method in 2009, training with him ever since. A lineage timeline and the L1 & L2 trainings as the spine.

Best at: selling the trainings & credibility

Open concept →
Mark Andreas walking through tall grass toward mountains at dusk

Also explored — Concept B · Metaphors of Movement

A dark, cinematic direction built around movement as the metaphor for change. Set aside in favour of A, C and D, but kept here for reference.

View archived concept →

How to leave feedback

  1. Open any concept and click the pencil button (bottom-right).
  2. Turn on annotation mode, then click anywhere to drop a numbered note.
  3. Click Copy notes and paste them straight into our chat — or Export the JSON.

To preview locally: from the MarkAndreas folder run python3 -m http.server 8080, then open http://localhost:8080/. The review tool is removed before production launch.